LFG Media is an agency with a variety of digital marketing offerings. They wanted a site that was punchy, eye-catching and unique while still feeling crisp and safe. We needed to take a graphic-heavy approach to this site as they wanted to steer clear of stock imagery. We developed a variety of icons for this project – shape patterns that bring to mind puzzle pieces, talk bubbles, building blocks, and creative problem solving. We sourced vector illustrations from iStock and recolored them to match LFG’s branding. Based on both of these elements, we also created some more literal icons for the “types of businesses” section.