For SunCloud Behavioral Health, I actually created 2 different designs: the Adult & Adolescent programs. Below is the masthead for the Adult program, while I’ve included the entire Adolescent program design separately.
The branding for the adult program is vibrant and friendly, but is a bit more grounded than the adolescent branding. I chose the sans serif font Outfit, for its approachable but direct look and feel. Hoss Round (Wide), on the Adolescent page, is much rounder and feels more custom. The Adolescent page uses the lighter, more airy side of the color palette while the Adult page employs more dark blues and grays. Curved section borders, and a vector cloud graphic make the Adolescent page feel tailor-made, and differentiated from its parent site.
