Momenta Recovery is a treatment center for women based in Colorado. This organization wanted to heavily focus on the outdoors in their branding. I chose images that felt expansive and ones where women looked empowered – hiking, skiing, horseback-riding, etc. Small details like diagonal borders, script accents, and local wildlife silhouettes give this design its character.
This design required 14 icons – a set of 9, and a set of 5. To differentiate, and pull in some more Colorado flavor, I brought in leaf and pinecone shapes of local trees. Gambel oak, Rocky Mountain Maple, Quaking Aspen, Douglas Fir, and Thinleaf Alder.
The remaining icon set uses more representative imagery, an includes pops of color from each axis of Momenta’s color palette.
